We did it! We raised £1772 through our crowdfunding campaign, which will increase to just over £2,000 once Gift Aid is received from HMRC. Together with sales and event income, this should be sufficient to cover the publication costs of the next issue. Hurrah! So we’d like to say a huge thank-you to everyone who made a donation to our campaign.
Raising the funds to publish our lovely magazine is a recurring challenge. Income from sales and events are not sufficient to cover the full costs, requiring us to seek additional sources of income to keep us afloat. In the past, we have received grants from Aberdeenshire and Aberdeen City councils but this year, as the public sector reels from the effects of lockdown, it was clear their priorities were elsewhere. So, taking a deep breath, we decided to explore the opportunities offered by modern technology and launch a crowdfunding campaign.
After reviewing the alternative crowdfunding platforms, taking into account such things as appearance, fees, support for charities and ease of use, we opted for Crowdfunder. Then began the hard work of designing our Crowdfunder pages, explaining who we are, what we do, why we’re seeking funding, what we’ll do with the money we receive and deciding what rewards we could offer to donors in return for their contributions.
The next challenge was publicising the campaign which we did through mail shots to our supporters, postings on social media (Facebook, Twitter and Instagram) and encouraging all the team and their friends to spread the word as widely as possible.
The fundraiser was open for a month (March 2022) during which we received 64 donations, the majority of which were made in the opening and closing weeks of the campaign. Around a third of donors opted for one of our rewards which included being named and thanked in print in Issue 17, receiving a copy of the current issue, being put on the list to receive a complimentary copy of Issue 17 once it is published, and being entered into a draw to receive a signed copy of the Walrus manuscript.
Walrus was a humorous and whimsical story written by former editor, Martin Walsh, about the exploits of a walrus, stranded on Aberdeen beach, then looked after in a tenement outhouse in Torry. It was published in instalments here in the POTB blog during the campaign. The manuscript, signed by Martin, was won by Lady Thornfield, an artist whose work features in Issues 14 and 15 of POTB.
If you missed it, our fundraiser project page is still available to view on the Crowdfunder website. Although that project is now closed, donations can be made at any time through our Crowdfunder Charity page where they will always be extremely welcome. Thank you for your support.